Social intranets, user adoption and cocktail parties: Tips for dealing with barriers to adoption

Nice read! Thanks alot to Jane Headson.

blogsuniqueworld

I recently read that intranets (think also online workspaces, online communities etc…) are like cocktail parties.  You arrive and case the room to see who else is there and where the action is.  You decide pretty quickly whether you’ll be staying awhile, and will be in for a great night.  Or, if it’s a quiet affair – missing the big personalities, the ambience and the buzz – you’ll stay for just a drink or two before heading off to find the action elsewhere.

This analogy worked for me.  These days you need only look at an intranet homepage to decide if it’s the ‘stick around and enjoy’ version of the cocktail party.  Or not.   Is there a home page activity stream full of comments from a wide range of people on what matters most?  Can the activity stream be personalised, to feature what matters most to you?  Are the…

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