Constellation Research blogged earlier this month about the issues that folks are seeing with social media adoption. Of course, as constellation research says, „People“ are at the heart of any technology adoption process. Let’s summarize the info that Constellation provides.
First, Constellation argues that there are five leading barriers to adoption, 1) Poorly defined incentives, 2) Increase in actual effort, 3) Lack of choice in user experience, 4) Indifference to change, and 5) Failure to communicate the urgency. There is really nothing new here, as these barriers are not unique to social business applications, but are applicable to any software adoption cycle.
Next, Constellation argues that there are five ways to counter these barriers, 1) Adopt gamification strategies, 2) Apply design thinking to transform, 3) Deliver options based on use case, 4) Align to self –interest, and 5) Define the business model shift. There is a little more meat here, so let’s try to pull it off the bone.
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