„20 percent of businesses that are currently in business [will go] completely out of business, and the businesses that do adopt social business, that become collaborative enterprises, [will increase] their workforce and their revenues and their profits by 100 percent.“
That’s a big claim about the value of social business, and one that will be impossible to verify. In five years, how will we know whether a company failed because they didn’t adopt social tools, or because of other reasons (e.g., the economic downturn, poor business practices, etc.)?
See on blog.softwareadvice.com