The Social Enterprise: Interesting Concept or Reality?

See on Scoop.itDo the Enterprise 2.0!

„20 percent of businesses that are currently in business [will go] completely out of business, and the businesses that do adopt social business, that become collaborative enterprises, [will increase] their workforce and their revenues and their profits by 100 percent.“

That’s a big claim about the value of social business, and one that will be impossible to verify. In five years, how will we know whether a company failed because they didn’t adopt social tools, or because of other reasons (e.g., the economic downturn, poor business practices, etc.)?

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