SAP and Gamification in the Enterprise | Gamified Enterprise

Many large enterprises are starting to look at gamification as a powerful strategy to drive engagement across their internal and external programs. SAP, one of the earliest of these companies, has been investigating Gamification with the launch of a company-internal gamification community since the summer of 2010.

While there had been individual approaches before that, we never went beyond research or experienced more in terms of recognition. In 2010 when we started experimenting with gamification techniques, search engines returned approximately 400-500 search results for the term “gamification.” In all honesty, we were not even sure, if gamification is the term or strategy that we were looking for.

SAP and Gamification in the Enterprise | Gamified Enterprise.


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