Social silos

CIO Event

by Information Builders – Partners of the CIO Event

With the explosion in social media, many of the organisations I’m talking to are waking up to the fact that there’s a real problem of what I like to call ’social silos‘ in their businesses.

Although based on similar platforms, when you’re chatting with your friends on Blackberry Messenger or planning an event on Facebook, the information you’re sharing is not business critical. As a result, it doesn’t really matter that BBM and Facebook aren’t integrated—you can simply choose how much, if any, information overlap there is between the two.

However ‘social silos’ are a much more critical issue when it comes to enterprise social collaboration. In the enterprise, critical data, like sales orders or shipments, is often shared with colleagues, suppliers and customers via these collaboration tools. –

Interacting with data using collaboration tools leads to new developments or better…

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