Gamification Tips: What Angry Birds Can Teach Us About Instructional Design


Via David Kelly,

„You’re probably familiar with Angry Birds, the massively popular iPhone game. What is it about this game that’s so addictive? And how can learning and development pros tap into that stickiness to get people this excited about training programs?

If you’re not familiar with the game, here’s a quick rundown on the basic storyline: The pigs have stolen the birds’ eggs (so they’re “angry”), so the birds are on a quest to get them back. They accomplish this by launching themselves (or rather, having you launch them) from slingshots and catapults into the pigs’ fortresses, knocking them down. Sound silly? It is. But don’t underestimate the magnitude of this game’s popularity. Consider:

  • Angry Birds has been downloaded over 500 million times.
  • Eighty percent of people who download Angry Birds keep the app installed.
  • The latest game in the series, Angry Birds: Space was downloaded more than 20 million…

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