SAP and Gamification in the Enterprise | Gamified Enterprise

Many large enterprises are starting to look at gamification as a powerful strategy to drive engagement across their internal and external programs. SAP, one of the earliest of these companies, has been investigating Gamification with the launch of a company-internal gamification community since the summer of 2010.

While there had been individual approaches before that, we never went beyond research or experienced more in terms of recognition. In 2010 when we started experimenting with gamification techniques, search engines returned approximately 400-500 search results for the term “gamification.” In all honesty, we were not even sure, if gamification is the term or strategy that we were looking for.

SAP and Gamification in the Enterprise | Gamified Enterprise.


Gamification Coming to a Workplace Near You

See on Scoop.itDo the Enterprise 2.0!

Once considered frivolous productivity killers, games are gaining acceptance in the business world as a training method.

See on

How to Use Gamification for Better Business Results

Have you ever collected frequent flyer miles, taken pictures of your record MPG in your Toyota Prius, or filled out a complete profile on LinkedIn? If so, you’ve been gamified.

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Gamification Grows Up to Become a CEO’s Best Friend – Forbes

Gamification sometimes brings to mind ancillary activities such as earning points on a consumer web site or getting to a new level of expertise in online communities.

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Gamification Tips: What Angry Birds Can Teach Us About Instructional Design


Via David Kelly,

„You’re probably familiar with Angry Birds, the massively popular iPhone game. What is it about this game that’s so addictive? And how can learning and development pros tap into that stickiness to get people this excited about training programs?

If you’re not familiar with the game, here’s a quick rundown on the basic storyline: The pigs have stolen the birds’ eggs (so they’re “angry”), so the birds are on a quest to get them back. They accomplish this by launching themselves (or rather, having you launch them) from slingshots and catapults into the pigs’ fortresses, knocking them down. Sound silly? It is. But don’t underestimate the magnitude of this game’s popularity. Consider:

  • Angry Birds has been downloaded over 500 million times.
  • Eighty percent of people who download Angry Birds keep the app installed.
  • The latest game in the series, Angry Birds: Space was downloaded more than 20 million…

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Gamification: Definition und Gestaltung

Der Beitrag ist natürlich nicht von mir aber er ist so unglaublich gut, dass er hier erwähnt und verlinkt werden muss. Zac Fitz Walter zeigt Definitionen zum aktuellen Hype-Thema Gamification. Er belegt darüber hinaus Umsetzungs- und Gestaltungsmöglichkeiten für den Einsatz von Spielelementen innerhalb einer Nicht-Spiel-Umgebung.

Gamification: Thoughts on definition and design

Ein wirklich sehr lesenswerter Beitrag.

Zusätzlich möchte ich auf den neuen Blog Gamified Enterprise hinweisen. Dieser Blog beschäftigt sich explizit mit der Umsetzung der Spiel-Elemente im Bereich von Unternehmen und besonders natürlich im Rahmen von Enterprise 2.0

So kurz so viel von mir bis hier.

Gamification in Software Development « Schneide Blog

Via Scoop.itDo the Enterprise 2.0!

Besides adding fun and a little competition to everyday activities, gamification can also be useful by encouraging users to explore the features of software and, by doing so, discover functionality they are yet unaware of*.